Posts filed under ‘Civil Engineering’
Birds of a Feather Flock Together: Why Homogeneity Is Not So Good
Featured Guest Blogger: Babette Ten Haken
Author, Do YOU Mean Business? Technical / Non Technical Collaboration, Business Development and YOU
Sales Aerobics for Engineers
Strategies and Toolkit for the Sales-Engineering Interface
Connect With Babette On Linkedin
Read The Sales Aerobics For Engineers Blog
Do you tend to stick to your own kind when having business discussions? Do you feel misunderstood, marginalized, victimized, and alone amidst the drift of sales spiel and techno-babble? In other words, is cross-functional communication on your list of things not to do during those dreaded Monday morning meetings… let alone on your list of things you never would target to do?
You know what they say about hybrid vigor in nature! A little diversity goes a long way towards the longevity of the species. Otherwise you may end up non-communicating yourself right into an endangered species status.
Yes, I know you feel you are special, that people should and do clamor for your professional expertise. And, in desiring your expertise, they should put up having to feel like they are on the outside looking in when you speak to them. How about speaking with them in dialogue? How about suspending the lingo from the wonderful world of architecture and engineering in order to be understood by your clients and, just possibly, your peers as well?
OK. If you are talking about load points in a truss system, you must be specific. However, if you gaze at everyone’s eyes while delivering this discourse – rather than a dialogue – are they interested in what you have to say or have they written you off as someone who best fits in with the flock? When your customers, and even your peers, write you off as someone who would prefer to stick to their own kind, they perceive you as a commodity. Yes, a commodity and a stereotype of what a technical professional is “supposed” to be all about. You know, only comfortable sticking with and speaking to their “own kind.”
Which doesn’t exactly make you globally competitive. Or even locally competitive.
Because thought leaders are accessible to the breadth and depth of their constituents.
Yes, we know you are very, very smart and have invested in some very expensive education. If you can’t communicate outside your flock, then how do you know you are headed in the right direction with your customers? You are on the inside, looking out, rather than at the head of that chevron. And the last time I checked, thought leaders lead a diverse mix of followers because they communicate across disciplines and levels of knowledge.
They inspire.
I spend a lot of time working with technical professionals on communicating their value to both their internal and external customers. And that value translates directly into their ability to positively impact their company’s revenue stream. And their company is run by a diverse mix of individuals, collaborating for the sake of business development and revenue generation.
Sticking to your own kind and seeking homogeneity in your professional relationships may be comfortable to you. But it won’t sustain your business over the long haul.
I strongly recommend you move at least 1 millimeter outside your comfort level.
Interested in continuing this dialogue? My book, Do YOU Mean Business? will be available 2/2012. Click on the link http://www.doyoumeanbusiness.com to continue our discussion and receive updates.
civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion
Civil Engineers: Laid Off? Now What?
Matt Barcus
President, Precision Executive Search, Inc
Managing Partner, CivilEngineeringCentral.com
View Matt’s profile & connect with him on LinkedIn
Each month at Precision Executive Search we reach hundreds of civil engineering professionals across the country in our recruiting efforts. Beyond the normal recruiting conversations that are had I try to probe the minds of my candidates about different things they are seeing. During the month of October we wanted to find out what all those civil engineers who have been laid off are up to. Beyond just looking for a new job, have they left the industry altogether? Or have they maybe started their own consulting business? Based upon the information we found out through our conversations, and based upon a poll that we posted on LinkedIn asking these very questions, here is what we came to find :
•About 63% are pursuing a new job
•About 12% have left the industry and are trying something different
•About 25% have started consulting on their own
It is the 25% that I would like to discuss.
While taking a bike ride on a crisp and colorful autumn morning with our children along the Schuylkill River Trail I was talking to a friend of mine who has been in technology sales with AT&T for over 15 years; he mentioned that he would love to try something new. His job has become stagnant, the company has really changed, there is a lot of red tape, and he is beginning to yearn for something new; the thought of trying something new is a hard pill to swallow though since he has been at it for so long now. What he said was this,
I almost wish I would get laid off so my hand would be forced to do something different.
Regarding those 20% I mentioned above who are have started their own consulting practices- these folks may be the future leaders of the industry; they may be the ones that start hiring people and getting people back to work; and they may have just started a business that will one day break into the ENR top 100. That’s the silver lining I see in all of this…for those folks that started their own consulting practices, their hands may have been forced, and if they take that opportunity to go “all in,” that pink slip they were handed may turn out to be the best thing that has ever happened to them! And if you think it can’t happen, check out these firms:
Aging & Growing Gracefully:
Greeley & Hansen – started with 2 partners in 1914 and now have over 300 employees in 16 offices across the United States
Louis Berger Group – started in 1953 by Dr. Louis “Doc” Berger with a sole office in Harrisburg, PA, now an international consulting firm with thousands of employees
Just Getting Started:
Pacheco Koch Consulting Engineers – started in 1990 with 2 partners in Dallas, TX has since blossomed to dozens of employees in 3 offices throughout the state of TX
Borton Lawson – opened their doors in 1988 and now have 160+ employees in multiple offices throughout Pennsylvania
These firms were all conceived for different reasons and motivations. If your reason is because you were laid off, then so be it; NOW IT IS TIME TO TAKE THE BULL BY THE HORNS! I wish great success to all the new entrepreneurs our there who have decided to hang their own shingle, and maybe one day I will be blogging about how YOUR firm has thrived and how that may inspire others to follow in your footsteps!
civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion
Civil Engineering, Contracting 101 & Ferengi
By Rich Bedell
General Counsel, Greenhorne & O’Mara, Inc. and
Adjunct Assistant Professor, University of Maryland University College, Graduate School of Management & Technology
Who is Montgomery Scott? How about Geordie La Forge, B’Elanna Tores, or Trip Tucker? Every engineer I know secretly wishes he or she could have their job. Getting close requires a lot of hard work, professional experience, dedication, and training. Formal training includes formal engineering programs that require specific engineering classes to successfully complete whichever engineering program chosen. Those programs also include various electives to help round out that young potential promising engineer. English literature, history of the western world, romantic arts, and even pottery making are known electives. Some of the more progressive schools offer Contracting 101. When I was in school, oh so long ago, I heard classmates complain that all they wanted to do was design and/or operate. The mechanics of contracting could easily be left to others. Oh how wrong they were.
By now you realize that I was talking about Star Trek, STNG, Voyager, and Enterprise. Each of them have had dealings with a race called the Ferengi. Ferengi have a mercantile obsession with profit and trade. Think about that. Without profit and trade our current society would fall into the dark ages and there would be no need for engineering or the sciences. Ferengi have what are commonly known as the Ferengi Rules of Acquisition. There are hundreds of rules. Do a Google search for yourself and you will find that many of them actually apply.
For example consider the following rules:
#138 – Law makes everyone equal, but justice goes to the highest bidder. We all know that is true.
I couldn’t resist showing that one first but consider the top ten (10).
1) Once you have their money, never give it back.*
2) You can’t cheat an honest customer, but it never hurts to try.
3) Never buy anything for more than is absolutely necessary.*
4) Sex and profit are the two things that never last long enough.
5) If you can’t break a contract, bend it.
6) Never let family stand in the way of opportunity.*
7) Always keep your ears open.*
8) Keep count of your change.
9) Instinct plus opportunity equals profit.*
10) A dead customer can’t buy as much as a live one. Never kill a customer unless the profit you make off his death is larger than the profit you can make off his life.
Yes very funny, but consider Contracting 101 in relation to the above Top 10:
1. It is so important and difficult to collect from the client that you don’t want to do anything foolish that would require you to have to give it back. Think indemnification clauses in a contract where you indemnify for anything arising out of the performance of your services. Insurance doesn’t cover that. Insurance covers for the negligent performance of services.
2. How often have you found that the engineer is being cheated? If the engineer allows himself or herself to be cheated it is their own fault. Think about the fiduciary obligations owed.
3. Think competitive bidding and the contracting procedures associated with that.
4. Well that goes without saying.
5. How often have you found terms in a contract that allow termination for convenience?
6. How often have you been told to use a particular subconsultant only to find out that the subconsultant has some sort of relationship with the client?
By now I hope you get the idea…Some of the morals are questionable, but how true an application to Contracting 101!
civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion
Got A Well Baked Cupcake?
Featured Guest Blogger: Babette Ten Haken
Sales Aerobics for Engineers
Strategies and Toolkit for the Sales-Engineering Interface
Connect With Babette On Linkedin 
Read The Sales Aerobics For Engineers Blog
Had coffee with one of my marketing colleagues yesterday. Interesting conversation about how so many of our clients in the B2B marketplace perceive the discipline of Marketing as a superficial indulgence they engage in, reluctantly, from time to time.
After all, everyone knows Who You Are, which is the first sign and symptom of Word of Mouth syndrome. Your company has been around for a while. You’ve been drinking your own Kool-Aid® and believe your firm will be top of mind when an A/E firm is needed.
Let the newbie competitor engineering and architecture companies nipping at your heels engage in “marketing communications.” After all, the newbies are the ones who need the business, not your company, right?
Newsflash folks. No matter How Great You Think You Art, you are not as top-of-mind in the vendor selection process as you think you “art.” And those competitor companies nipping at your heels? They aren’t all local, or even domestic, competitors. Their marketing communications efforts firmly place their companies where their clients and prospects are looking and when they are looking to receive strong and consistent messages about the core competencies of their firms. And Where They Art, You Are Not. Now who is competing with whom? And in what market space?
Marketing isn’t the sprinkles on the cupcake, folks. It IS the cupcake. Marketing is the front end of cash flow. And if you are looking to shorten your business development, sales, and order-to-cash cycles, marketing is where you start. It’s not a matter of cold calling or constantly stopping by your customers and leaving coffee, donuts and brochures. It’s not a matter of wining and dining them or inviting them to your company’s annual golf outing.
The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Hmmm. Sounds a bit more noble than sprinkles on the cupcake. In fact, it sounds like marketing addresses how you identify prospective customers, the actions you take to secure these customers, and the strategies you use to retain these customers. Sounds like a plan to me. And it sounds like an endeavor that should be part of everyone’s job description.
Because everyone in your organization is the physical embodiment of your delivery of your core competencies against your marketing strategy and marketing communications. Yes, it’s that’s important.
So what kind of marketing strategy and communications does your company engage in? Especially since marketing appears to impact the type of cupcake you bake. Forget about the sprinkles. An annual ad in the ADA journal? A booth at a local trade show, maybe every other year? Purchase of Google ad words? A little bit of this, a little bit of that, dabbling instead of aggressively pursuing. Because the professions of architecture and engineering are noble and lofty, which preclude them from engaging in marketing communications? Huh?
Ah c’mon folks. Do you know how many people look for information about doctors on Angie’s List (yes, Angie’s List)? Do you know how many folks just type in local architect and call the company whose name starts with “A”, which usually is the local handyman or design-builder? Who ends up doing a good job?
If you don’t educate your current and prospective customers about Who Thou Art, they will never have an opportunity to find out How Great Thou Art. And you don’t have to necessarily feel like you are part of the latest chapter of Mad Men® when marketing. In fact, it might feel natural.
Marketing involves a bit more than hawking your wares. It’s more like growing your personal and corporate brand. In deeds, rather than words. In stewardship, rather than client dinners.
When’s the last time your firm published a white paper, worked with Engineers Without Borders®, taught a drafting class at the local trade school or partnered on the local Habitat for Humanity® project? When’s the last time you invited your prospective and current clients to join with you in these efforts?
That’s the real marketing. Because that’s what matters. That is how you can walk your talk and show how your art and craft is all about making this place far more tolerable and habitable for society.
That’s the recipe for a well-baked cupcake. One that your clients will want to buy. Over and over again.
Think about it.
civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion
Sustainability in Civil Engineering – Part 2
By Carol A. Metzner
President, The Metzner Group, LLC and
Managing Partner, A/E/P Central, LLC home of CivilEngineeringCentral.com
View Carol’s profile & connect with her on LinkedIn
In 2008, we posted a brief BLOG titled “Sustainability in Civil Engineering.” Now, 3 years later, I asked several civil engineering leaders to discuss this topic. For example: Do clients request or require sustainable design? Is there a difference in cost on sustainable design projects? What else do you think about this topic? Here are their thoughts:
Mark Gabriel, Senior Vice President Strategy and Business Process, Black & Veatch
“Regarding sustainability, it is really about the efficient use of resources and has morphed into the realization of the triple bottom line. From an energy perspective all facets of construction (or deferral of construction) are now taken into account. For example, water use is a huge issue. In our 2011 Strategic Directions of the Utility Industry survey, water was the number one environmental issue by the 700 respondents. The challenge is that there is a cost to sustainable options that needs to be borne by someone–either the public or the shareholders. And, therein lies the challenge.
Sustainability in many ways is being “cooked” into the fabric of construction decisions as opposed to simply being another factor “sprinkled in” at the last minute to get a project constructed.”
Richard Diaz, PE, President, Diaz Pearson & Associates, Inc.
“In some respects, today’s Sustainability is a revival of the conservation movement back in the 1970’s. It still can be thought of as the wise use of our resources, the consciousness of designing infrastructure for the long term, and awareness that short term replacement and reconstruction are not realistic options. I think many would agree that there is more awareness today in our dwindling resources, many of which are precious.
Sustainable Development is more than just water cooler talk. For Civil Engineers, it’s also more than the ‘green theme’ architectural flavor of the day. Civil engineers have traditionally been concerned about sustainable design; as far back as I can remember. Life cycle cost and the creation of long term value have been civil engineering issues for a long time, not just current topics. Clearly there’s an appreciation for civil engineering’s ‘sustainability’ value that went into the Hoover Dam, Brooklyn Bridge and so many other notable landmarks still operating today.
Sustainability in design is critical, if nothing more, than to craft meaningful solutions to our infrastructure needs in competition with limited financial resources. Sadly, so much of our nation’s infrastructure has been overlooked and is in need of replacement. Arguably, one might believe that because of civil engineering’s core sustainability value, our nation’s infrastructure has been able to enjoy little maintenance attention. That’s no longer the case. We’re at the critical point in meeting our expected service needs for energy, transportation, water supply, and wastewater treatment.
Everywhere one looks there are social, educational, and medical issues competing for financial support. More than ever, sustainability in civil engineering design must be the central theme for creative solutions that match limited financial resources. I believe civil engineering’s core sustainability value will continue to provide reasonable solutions without compromise for the future. Perhaps more than ever this is an exciting and challenging time for civil engineering leadership!”
Jeanne Acutanza, PE, CH2M HILL and http://www.greengrowthcc.com
“Infrastructure clients, generally public agencies, are not only interested in sustainability to preserve natural environments and reduce energy use, but increasingly to save money. Measuring sustainability in infrastructure (like LEED certifications for buildings) is becoming necessary to compare and prioritize projects for funding as well as to optimize project efficiency. CH2M HILL pioneered one rating system with the University of Washington called the Greenroads rating system http://www.greenroads.org/. This tool is being used by funding agencies to help agencies enhance and optimize sustainability on their project grant submittals. CH2M HILL is leading a team to develop a rating tool for FHWA. The tool http://www.sustainablehighways.org/ builds on context sensitive solutions principles to evaluate highway projects. The tool is in its pilot testing phase. FHWA is seeking feedback from agencies using the tool.”
Confidential
“The concept of sustainability is just beginning to get traction at least in the US public sector. We are starting to see some RFP’s that discuss or request sustainable design. However, clients are also being cautious in implementation. Will sustainable concepts increase costs? If yes, how much? Do sustainable designs add value to the project? If yes, can we demonstrate the benefits added. In the global marketplace, sustainability is more frequently cited in solicitations.”
As we continue to pursue resource conservation, what changes are you seeing from your clients and within your projects? Thoughts?
Steve Jobs and Civil Engineering – That’s Right. I Went There.
Matt Barcus
President, Precision Executive Search, Inc
Managing Partner, CivilEngineeringCentral.com
View Matt’s profile & connect with him on LinkedIn
No need to get into a lengthy diatribe as to who Steve Jobs is and all that he has accomplished. You all know who he is and I would have carpel tunnel syndrome by the end of this entry if I tried to explain all things Steve Jobs. Two questions for you though about Steve Jobs:
- Do you know where he started?
- Do you know where he ended?
Back to that in a moment. Over the years I have conducted numerous C-Level or Senior Vice President/National Business Line Leader searches for consulting engineering firms where I have been tasked to seek and find a key leader for national or global practices that are made up of hundreds or thousands of civil engineering and architectural professionals. Deep down amongst the two or three page detailed job description there is bullet point indicating that a Professional Engineering or Architecture license is required. Not preferred. Not recommended. Required.
Different companies have different roles, different titles, and different philosophies on hiring. The philosophy that a senior executive must have a professional registration sometimes leaves me scratching my head. I am talking about executive leaders who develop winning strategies, who develop revolving 5-year business plans, who glad hand, who often accept public speaking invitations, who are responsible for leading the pursuit of projects, or who are responsible for meeting financial goals of the company. My question is this: “Is a professional registration really necessary at this level?”
I know many unlicensed professionals in the architecture and engineering community who are operationally responsible for hundreds or thousands of employees and who know how to effectively turn a profit. I also know many unlicensed professionals in the architecture and engineering industries who are responsible for driving millions and millions of dollars worth of revenue through the door. I also know many companies who have needs for people like these but who turn a blind eye to these candidates because they do not have a couple of initials following their last name. Is this an old school mentality? Is this a company worried about perception more than actual results?
This takes me back to Steve Jobs; No degree…college drop out…yet an innovative pioneer who is a good listener and who was capable of delivering what people want- even delivering what people want before they know they want it. Not that companies should make a habit of hiring college drop-outs, not by any stretch of the imagination; but, denying your company the opportunity to hire, or at the very least consider a change agent or someone who can help guide the ship to its selected destination because they do not have a license, seems shortsighted.
If someone can provide innovative concepts to clients, productive and profitable business models, has strong connections and a track record of success; if they are a good listener, and if through the collaborative efforts of the skilled and licensed management team beneath them they could even deliver a concept to a client that they may have not thought of otherwise; if they are able to drive top line revenues and help your firm climb to heights that you may not otherwise reach, then is a professional license at that level even relevant?
What is your philosophy? Have you hired your firm’s Steve Jobs? Or maybe have you seen the Steve Jobs of your industry join the competition only because you shuffled his credentials aside because he or she was not licensed?
civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion
Civil Engineering “Dream Projects”
By Carol A. Metzner
President, The Metzner Group, LLC and
Managing Partner, A/E/P Central, LLC home of CivilEngineeringCentral.com
View Carol’s profile & connect with her on LinkedIn
An architect and several civil engineers from Wiss, Janney, Elstner Associates are rappelling the Washington Monument, inspecting and recording damage from this year’s earthquake. In various interviews, several of the engineers reported that scaling the monument was a career highlight. Several of the monument inspectors are in their late 20′s and 30′s. They are just in the early stages of what I suspect will be a long career. How will they top this project?
Each year the American Society of Civil Engineers (ASCE) selects finalists for the group’s annual Outstanding Civil Engineering Achievement (OCEA) award. Previous OCEA winners have included China’s Sutong Bridge, the World Trade Center, the Trans-Alaska Pipeline, Riverbank Filtration Tunnel and Pump Station(Louisville, KY) and other high-profile projects, as well as a selection of lesser-known bridges, roadways and restored or relocated buildings. Engineers responsible for these award winning projects can proudly point to their accomplishments.
What are your “dream” civil engineering projects?
The End of the World is Upon Us! (Naw, not really, its just the end of the 3rd quarter)
Featured Guest Blogger: Babette Ten Haken
Sales Aerobics for Engineers
Strategies and Toolkit for the Sales-Engineering Interface
Connect With Babette On Linkedin
Read The Sales Aerobics For Engineers Blog
This is the time of year when many civil engineering and A/E consulting firms start pressuring their employees to complete outstanding projects for invoicing by year’s end. Now is the time of year when companies start pressuring their business development folks to bring in more work, win more contracts, make appointments with more people, talk to somebody, anybody who appears mildly interested in doing business with your company. It’s also the time when management simultaneously starts to threaten and cajole employees to become more productive and generate more revenue…. “or else.” It’s the time of year when we sometimes sit with our collective heads in our hands and wonder how we ever got ourselves into all this.
OK. Time to climb off your mental ledge and get your feet firmly back into the building. While I am not about to wave a magic wand and tell you that all will be OK, there are some things you should think about doing if you haven’t already started. Regardless of whether your corporate fiscal year aligns with the calendar year.
Some thoughts for teeing up for this fiscal year’s end and beyond….
- Next year’s business development campaign starts January 1 of the previous year. Clients’ and prospects’ sales years and cash flow simply do not align with your or your company’s need to generate revenue. You work for them, not the opposite. As you identify prospects and projects, put them into your “mental file folder:” is this particular project or client worth your time and effort, should they not be in a position to move forward for, say 12 months? Some of the big projects are won in this manner. You have to work differently with these types of clients and develop a strong understanding of how decisions are made within their corporate culture and infrastructure.
- Providing value to your clients doesn’t involve constantly jumping through their hoops. Some clients are sadistic: they treat all of their vendors in this manner, constantly changing their minds, upping the ante, and expecting not to be charged for their indecision and vanity. (You are not an advertising agency which self-selects for individuals who like living on the edge like this). Perhaps these are not the types of clients your company should be pursuing, even though they may offer the potential for landing big, juicy, high-profile projects. They may not treat you very well, while expecting you to put up with them and rack up a huge amount of non-billable hours in the process. If all of your clients are like this, how compromised and exhausted do you feel by the end of the year? Perhaps it’s time to clean out your client closet.
- Best may be better than optimal. While you pursue your technical quest for the optimal solution, how much is it costing your company? Unless you are an architectural or engineering genius and are the only reason your company was awarded the contract in the first place, you are part of a collaborative team effort. So communicate and determine whether the optimal solution really is optimal in the long run, before you pursue that design path. Depending on where we sit around the table, we see the same thing differently. Make sure you validate your ideas along with everyone else’s perspective. The best solution may be the most robust, in the long run.
What is your strategy for finishing up the current fiscal year? Let me know.
Like this:
One World Trade Center
Matt Barcus
President, Precision Executive Search, Inc
Managing Partner, CivilEngineeringCentral.com
View Matt’s profile & connect with him on LinkedIn
Two Sunday’s ago we honored the heroes and victims of 9/11 not only across the United States, but around the globe; they will never be forgotten.
I just wanted to take a moment on our blog today to recognize those thousands of engineers, architects, planners, surveyors, and construction workers from the AEC industry who are now rebuilding at ground zero. The beautiful memorial, “Reflecting Absence,” designed by architect Michael Arad, is simple yet powerful. Equally as amazing, yet still under construction is what will be known as One World Trade Center; take a look at some of these facts:
* Height – 1776 to the spire, 1356 to the roof – this will make it the tallest building in the United States
* 3.2M Square Feet
* Estimated Cost: $3.2B
* Recognized as the most complex public works project in American History
* Being built on top of a subway
* Materials include steel girders that measure 60′ tall and weigh 70 tons each; blast walls made with 18K/square foot concrete; blast resistant glass on the top 20 floors; and a framework of armored concrete core designed to prevent “cascading catastrophic failure” that we all witnessed on 9/11
* 3500+ construction workers working around the clock
Take a look at this video of Matt Lauer touring One World Trade Center with Chris Ward, Executive Director of the Port Authority of New York/New Jersey:
Though I am far from an engineer myself, I have always been amazed and fascinated by the work of engineers and architects. Imagine the collaboration, the patience, the imagination and creativity, and the amount of American spirit that is involved by these professionals working on this project. The complexities involved with this project from all perspectives – civil engineering, structural engineering, geotechnical engineering, MEP engineering, environmental, architecture, construction – is mind-blowing to me. Not to mention the politics and public input.
I guess what I am trying to say here is…WOW…and THANK YOU! I believe this is a project that absolutely needed to be done, despite the cost, and thank you to all of those who are a part of it. And to the most of you who are not a part of it, thank you for all that you do. Engineers typically are low profile and are not recognized for the amazing and critical work that they do on a daily basis…so thank you!
civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion
3rd Annual “Best Civil Engineering Firm Logo” Contest
THE BEST LOGOS ARE WORTH MILLIONS OF DOLLARS…OR RECOGNITION FROM CIVILENGINEERINGCENTRAL.COM!
WE ARE EXCITED TO BRING TO YOU THE 3rd ANNUAL
THE GIST
- All nominated logos (tag lines should be included if you have one) must be from civil engineering firms who operate within the United States.
- If the logo has a story behind it, we would like to know about it.
- Logo nominations can be submitted via:
EMAIL: info@CivilEngineeringCentral.com
DIRECT TWEET: http://twitter.com/civilengineers
LINKEDIN: By responding directly to our announcements you see on any LinkedIn groups
CRITERIA
Logos will be judged on a sliding scale based on the following criteria:
- Does the logo make an immediate impact by grabbing one’s attention right off the bat?
- Is the logo memorable? Is it uniquely applicable to what the firm does – enough so that it will positively embed itself in the memory of clients, employees, peers, etc?
- Is the logo appealing to the eye?
- Does the logo accurately represent the company and its services?
- Does the nominated logo accurately represent the firm’s corporate and employment branding initiatives?
RETURNING JUDGES
- Ron Worth
Chief Executive Officer
Society for Marketing Professional Services (SMPS)
www.smps.org
- Dusty Burchnall
Owner
2 Fish
www.2fish.com
- Matt Barcus
Managing Partner, A/E/P Central, LLC home of CivilEngineeringCentral.com
- Carol Metzner
Managing Partner, A/E/P Central, LLC home of CivilEngineeringCentral.com
WINNER
Contest winner will be notified by CivilEngineeringCentral.com during the week of October 30th, 2011. Winner will receive:
- Corporate logo prominently displayed on CivilEngineeringCentral.com‘s December 2011 e-Newsletter (13,000+ distribution).
- One month as sponsor on ourLinkedIn Groupe-update, “The LinkedIngineer.” This e-update goes out twice a month to all 5,300 (and growing!) members of the Civil Engineering Central Group on LinkedIn.
- 10 free job postings on CivilEngineeringCentral.com + Featured Employer upgrade.
- Bragging rights until next year
DEADLINE
All entries must be received by October 31, 2011
NOTE
Gist, Criteria, Judges, Prizes & Deadline are subject to change without notice as determined by A/E/P Central, LLC, home of CivilEngineeringCentral.com
