As discussed in a previous blog, civil engineering firms are cutting senior staff in favor of hiring less experienced, less expensive technologically savvy engineers. The blog received a variety of comments. Among them was insightful feedback from Principal Civil Engineer Mike Prett, PE. With permission, his comments are reprinted here:

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Since the growth of LinkedIn, I find that I often am asked in an “inmail” to write an online endorsement for one of my connections. As an executive recruiter for 20+ years and as Co-Manager of the Civil Engineering Central Group on LinkedIn, I have many connections – many of whom I know better than others. For several of these recommendation requests, I have accepted and tried to write an honest evaluation of the person. Many, I have decided against writing. Why am I uncomfortable rejecting requests? Why did they ask me in the first place?

Before writing a recommendation you should ask yourself: Do I want my name attached to this person? Am I really able to write something that would help this person be a standout? Are they a talented architect, civil engineer, marketer or planner? Would I want them on my team? Would I want them to oversee one of my designs, plans or projects? Would I feel comfortable sending them out to a client? Would I refer someone to work for them on a daily basis? Did I really learn anything from working with them? Do I respect them enough that I would want them to evaluate my abilities? And, again: Do I want my name attached to this person!

Who should you select to write on your behalf? One should choose their recommendation writer carefully. This person should be knowledgeable of you and be able to describe several strengths you possess. They should be able to discuss specific situations in which they have worked with you and seen your performance. Notable anecdotes they can provide are of interest. It is helpful for you to choose people who know you in a variety of different roles. Recommendations from clients, colleagues, supervisors and subordinates are preferred. Friends’ letters are of little interest. Community and religious leaders are OK but many employers tend to not weigh their feedback as strongly as those from your “business” life.

Should you write a recommendation for everyone who asks you? Of course not. If you have an uncomfortable “twinge” when you read the request to write the recommendation, don’t feel you know the person well enough to comment or don’t have the time to write something of use to a reader, then DON’T write! Be polite and professional and tell the requester that while you appreciate their asking, you will be unable to write an assessment that would be valuable.

Social networking makes it as easy as a “click” to send out requests for recommendations to each and every person with whom you are connected. Think before you ask someone to write a recommendation for you and think before you write one!

Thoughts?

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Imagine that you are asked to interview with an architectural or engineering firm. The corporate recruiter tells you “The interview will last 45 minutes. There are 5 candidates coming in to interview for 1 opening. You have 45 minutes to talk to the hiring authority. We will let you know in a couple of weeks who our chosen candidate is.” Anywhere in that conversation did you hear “We are excited that you are coming to meet with us. Hopefully we have a good fit with our opportunity and your talents.” ??? If this were a date, I would not have even shown up for coffee!

Even though there can be hundreds of applicants for one job, there are no excuses for recruiters AND hiring managers to forget that they need to sell their firms. Over the past couple of years, employers have realized that they are in the driver’s seat for many open jobs. Outstanding talent find themselves in a situation of competing for jobs with other really outstanding talent. Many firms, corporate recruiters and hiring managers have become arrogant and lazy. This behavior will lead to future recruiting and retention issues.

Several years ago one of my highly sought after senior candidates interviewed with my client. He was also interviewing with one of their competitors.  While my client was very interested to have him join their firm, their competitor pulled out all the stops throughout the interview process. The competitor’s CEO and a variety of other key company leaders called the candidate at various times over a week to tell him how thrilled they were to have the opportunity to meet him and that they were excited to have the potential to work with him. They did everything but send a new sports car to his house! He was direct in telling me that while he had established a great relationship with me and the executive he would report to at my client, the competitor just simply “out courted my client.” The competitor made him “feel” that they were excited “as a company” to have him on board. He was overwhelmed with the enthusiasm from his prospective colleagues. My client and I were crushed. Tough to hear.

The job market is increasing and firms that don’t step up their dating habits will find themselves with mediocre talent and an increase in open jobs as employees run to firms that know how to win them over! What are your thoughts? Have you seen this with your own firm or with your own interviews?

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Owner, Larry Courtney Consulting

Management Consulting and Business Brokerage for Professional Services Firms and other    Businesses

http://www.linkedin.com/in/larrycourtney

The Wall Street Journal recently published an article about performance reviews by Samuel A. Culbert.  The article was adapted from “Get Rid of the Performance Review! How Companies Can Stop Intimidating, Start Managing — and Focus on What Really Matters.”*  Essentially the article makes the point that formal performance reviews, based on a recurring periodic calendar date, do not work, they are disliked by employees, and could even be detrimental from a legal perspective, especially when managers tend to provide inflated ratings.  Instead the article maintains, managers should be providing nearly daily feedback to employees on their performance.

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The Charlotte Observer ran an AP article in January of this year. It cited study statistical findings:

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I have said in the past that it is extremely important to have career goals, which act as a destination for where you are taking your career.  It is important when setting your goals, to take the time to figure out exactly what you want, nothing more, and nothing less.

Clearly defining your goal is extremely important.  Use an analogy of driving to a destination.  Is it easier to get somewhere if you only know the city or state or if you know the exact street address?  Your goals act as that street address that constantly tells you where you are going.

In setting these clearly defined goals, you really need to figure out what you want.  Many people will water down their goals during this process because they believe they are too lofty.  By doing this, you are giving up on your goal before you even attempt to achieve it.  Why?  You have the ability to achieve absolutely anything you want to in your career.  When you are setting your goals, just think about your current situation as scenario “A” and the goal you are seeking as scenario “B” AND DO NOT TRY TO FIGURE OUT HOW TO GET FROM A TO B AT THIS POINT.  When people think about the route they will have to take, that is when they often start the “watering-down” process.  You can worry about action plans and steps you may take later, but when you are setting your goals focus on your desires, regardless of how unattainable you may think they are.

For example, let’s say you have a clearly defined goal of being promoted to Project Manager in the next 18 months.  Attached to this goal is a rule that you set for yourself to work no more than 45 hours per week so that you can maintain your work-family balance.  In reviewing that goal, you might say to yourself, there is no way I can get that promotion if I only work 45 hours per week, so you change it to 50.  You have now altered your true goal and compromised your values by giving up your work-family balance.  This decision was based on a LIMITING BELIEF.

In coaching, we help people with limited beliefs on a regular basis.  A limiting belief is exactly what it sounds like; it’s a belief that you hold, that limits you in some way, shape or form.  Limiting beliefs typically stem from your past.  They may have developed from interaction with someone specific or a certain situation that deeply influenced you.  In the above example, the limiting belief is that you cannot become a project manager by working 45 hours per week.  Why not?  Couldn’t you work more efficiently and delegate more?  Limiting beliefs often prevent us from not only achieving our goals, but from setting true goals.  When you run into a limiting belief, the best way to beat it is to question it!

Where does that belief come from?

How can I let go of that belief?

Now that you are aware of limiting beliefs start to identify, question and overcome yours today.  Doing this will help you tremendously in achieving your lofty career goals!

What limiting beliefs are currently holding you back from achieving your career goals as a civil engineering professional?

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Featured Guest Blogger: Babette Burdick
Sales Aerobics for Engineers
Internet Business Development Strategies for Manufacturers, Distributors and Service Companies
Connect With Babette On Linkedin
Read The Sales Aerobics For Engineers Blog

At the 2008 Pack Expo, after a successful presentation, one of my colleagues complemented me and told me I really knew how to do the heavy lifting on a project. I had never heard the phrase before (yes, sometimes it’s like I live under a rock). It’s just the way I do things, and the way the folks I respect go about their business.  After he explained the phrase to me, I thanked him and thought to myself : “Is there any other way to do things?”

I got curious. And being an observer, I started paying attention to Random Episodes Of Heavy Lifting throughout 2009.

I found out there weren’t any. Random acts, that is.

Heavy Lifting is a conscious decision. You Heavy Lifters out there, you know who you are. Some of you own your own companies. Others of you have incredible working relationships across departments within your organization. You may not even be the top dog or the top salesperson or the top achiever. You may not even be a world leader or the captain of the team. You are, however, known as being The Person To Go To: the individual who brings excellence and perspective to the task at hand.

Heavy Lifters are not the same folks as the Hard Workers. Nor are they the same folks as the Savvy Employees. This isn’t about churning and burning or game playing. It pretty much encompasses your  code of personal ethics, which you carry into your work ethics. You either do the work, and do it thoroughly and most excellently, or you don’t do it at all. And you encourage others to join you in doing excellent work. You bring out the best in your collaborators. And you inspire. Because ultimately, when you present, you evangelize because you believe in what you and your team are doing. You plant Possibilities in the minds of others.

Heavy Lifters do not Go Through The Motions. They are not Smiling Joes. Heavy Lifters do not survive because of thin veneers or changing agendas. There is no recipe for Heavy Lifting. You learn by doing. You do so because it’s part of who you are.  And you are not afraid of falling flat on your face, trying.

So who are the Heavy Lifters in your organization? Are they recognized? Are you in a position to recognize them? Do I need to suggest that you recognize them? And incorporate them into your team, if you haven’t already done so?

I’ve had so many extraordinary client discussions in the past few weeks with Owners who are entrepreneurial yet fiscally rooted. They have done the due diligence and heavy lifting to move their organizations out of the economic mire, in a forward direction.

I’m having some wonderful LinkedIn discussions with engineers who have done the heavy lifting necessary to implement change management into their organizations, resulting in new product or service capabilities.  And the potential for creating new revenue streams.

These are the Heavy Lifters. They end up moving mountains, but not alone. They are ordinary folks who become extraordinary simply because they don’t back down in their belief in what they bring to the table on behalf of their organization.  And they have vision – which means they always have their eye NOT on the prize…. but on the horizon.

We are in the midst of creating a new economic business paradigm shift. And perhaps we are making it up, winging it, as we go along. Aren’t most paradigm shifts achieved in this manner?

What can you bring to your organization by shifting your focus to the horizon? Or taking a 50,000 foot eagle’s eye view of your organization? Are you capable of heavy lifting? It shouldn’t be something to shy away from. It’s probably always been your forte. Perhaps you have dumbed it down for various reasons.

Wouldn’t it be so much more comfortable to do what you do naturally?

Are you a Heavy Lifter?

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Featured Guest Blogger: Babette Burdick
Sales Aerobics for Engineers
Internet Business Development Strategies for Manufacturers, Distributors and Service Companies
Connect With Babette On Linkedin
Read The Sales Aerobics For Engineers Blog

Siloed approaches to participation on a civil engineering project team usually aren’t the best technique for demonstrating value to your organization. In fact, successful participation on a project team should be a matter of asking yourself “what YOU would do” if you were doing another team member’s job – as well as your own.  If you can fulfill your functional role, yet anticipate the mindset of all of your team members as they fulfill their respective functional roles, the outcome is robust. Everybody wins.

Unfortunately, in the real world, project team members are working for civil engineering companies which are now extremely lean and mean.  Perhaps even desperate for business. With less staff doing more work and wearing multiple hats, project management sometimes resembles a game of “hot potato.” Which can create quality problems as well.  Perhaps the production and engineering department is part of a fiefdom. Regardless of the size of your company, and its organization, the result is the same. The individuals fulfilling functional obligations perceive their job as “piece work” for handoff to the other members of the project team for implementation.  These individuals perceive that once they’ve fulfilled their engineering (or other) function on the team, they are off duty.  They’ve completed their work. It’s no longer their problem. They can go back to their cubicle and work on the next project.

Guess again.

All of us have projects where we put the final dot on an “I” and cross the final “t” and can’t wait to get that project off our desk. However, we’ve taught ourselves we don’t operate in silos.  But we certainly know folks within our organization who do. And like the kids on the playground who don’t get selected first, or even second, for that pickup game of dodge ball at recess, they don’t get it.  Project management is a team sport.

In this challenging economy, there is even less of a place within an organization for individuals who don’t understand the dynamics of the sales process and how difficult it is to win the business in the first place. They may not understand the business cycle or have a complete grasp of the multiple disciplines and roles required to move a project towards a successful outcome.  These individuals may not grasp the difficulty involved in customer retention. When these types of project team members finish their work, in their mind, they have done their job and that portion of the project ceases to become their responsibility. It’s not their problem anymore. And I’m not just talking about junior staffers, either.

Project outcomes are always everyone’s responsibility. So everyone owns the problems.  And the rewards.  I’m sure there are quite a few of you out there who have participated in at least one highly successful project team that had a marvelous project outcome. These types of project outcomes and the teams that achieve them are truly unforgettable – and rare- as though the stars were aligned from the beginning. Highly successful project outcomes and teams don’t happen by accident or serendipity. Many highly successful project outcomes are a result of ordinary folks – not your corporation’s rock stars – assuming responsibility and stretching themselves beyond what was required of them, resulting in a robust and innovative outcome. Successful project outcomes happen because all of the project team members are truly engaged in understanding each other’s functional roles . They incorporate that mutual respect into what they bring to their own individual area of responsibility.  No silos. Just synergy.

For those of you who interact with project teams that are not necessarily characterized by “synergy” or “mutual respect,” the tendency is to complete your portion of the project and hand it off. Or be less than communicative over the duration of that project, over multiple project team meetings.  Your siloed approach shortchanges everyone, including you. If someone falls down in their functional role it’s far costlier to compensate for the error in rework than have anticipated the probability of the error in the first place. The nature of the error may be lack of time, interest or less than brilliant execution.  A travel schedule that creates gaps in project meeting attendance. Team meeting notes that are not circulated in a timely manner or are not as detailed as they should be. Lack of communication or follow through in between project team meetings. Telephone conversations with the client and changes to the project that need to be immediately communicated to the project team. It’s those little things, the details that you feel aren’t your problem, that ultimately become your problem down the road.

Hybridizing the engineering approach you bring to the project team is going to be critical to not only your career, but the longevity of your company in the consulting civil engineering marketplace. There’s a lot of talk going on these days about innovation, which I’ll be addressing in a future guest blog on this site. However, the assumption by most folks is that innovation is best left up to, well, the innovators:  the braniacs.  Actually, innovation is a matter of self-discipline and the ability of incorporating the perspectives of everyone seated around your table into what you bring to the table.  Just do a little something differently than you’ve done before. That’s innovation.

So the next time you are assigned to a project team, take a different approach. An innovative approach. Find out what everyone does on your team. No matter how well you think you know them.  No matter how many times you’ve worked with them in the past.  Even if you are part of their sand volleyball team on Wednesdays. Take a few minutes out of your workweek to talk to them about the project – outside of team meetings. And then start your functional project work as though you are the entire team.  It’s hard to take a siloed approach with this hybridized perspective, isn’t it?

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Remember when musings of the Internet was just a fad?  Remember when the compass and slide rule were irreplaceable?  Remember when the Post Office was relevant?   Well, as it turns out, the  Internet is here to stay; if you have a compass and slide rule you just might get your 15 minutes of fame on PBS’ Antiques Road Show; and I can’t recall the last time I paid bill or sent a hand written letter via snail mail. That said, consider yourself forewarned in regards to the utilization of Social Networking sites LinkedIn (44M+ users), Facebook (250M+users) and Twitter (4.5M+ users), among others – don’t be a naysayer, or you will be left in the dust.  Chances are, if you are reading this, you are familiar with, and hopefully active on, one or more of these technologies.  The key is – how can you make sure your company stays relevant by using them effectively?

10 WAYS SOCIAL NETWORKING CAN IMPACT YOUR BUSINESS & CAREER AS A CIVIL ENGINEERING PROFESSIONAL

1. Recruiting Professionals - Did you see the user statistics in the above paragraph? And those are only the three most popular sites among hundreds.  And guess what?  I suspect there are likely hundreds of thousands of members of the civil engineering community  who utilize these tools and share information. They have put themselves “out there.”   By joining these networks yourself and “working the network,” you will find many outstanding professional candidates, both passive and active.  This topic of recruiting on social networks is quite a robust topic and information can easily be found online, in books or through various seminars.  There are plenty of experts in this area so invest a little bit of time and money to catch you and your firm up to speed.

2. Industry News - Facebook, Twitter & Linkedin all have users and user groups who will be of interest to you.  You will find that ENR, ASCE, Society of Hispanic Engineers, SMPS, etc all have active users and groups on these sites where news bites and press releases are shared regularly. Also, by connecting with other friends and colleagues within the industry you will often read status updates or tweets in regards to local infrastructure news.

3. Relationship Building – Learn what your colleagues, clients, and potential clients are doing; learn their interests; follow their tweets; make logical and profound comments in response to theirs.  You  can get a real sense of their personality, interests, etc that will certainly assist during face-to-face marketing efforts.

4. Marketing/Branding – Develop a Facebook Fan/Group page with blog entries, promotions, press releases, wins, job postings, awards, charity events, etc.;  tweet these same items; develop a compelling corporate profile on LinkedIn and make sure your employees do as well.

5. Recruiting College Students-This is a “no brainer”.  If you want to reach out to the next generation of civil engineers you need to have a strong corporate brand on Facebook and MySpace for sure.  When visiting college campuses for recruiting trips have a couple laptops up and running at your table exhibiting these pages and invite them  to join your pages or groups on line.   Come prepared with business cards that provide the URL’s of your corporate social networking sites.  College students want to work for firms that understand and are avid  users of the web 2.0 technology that they utilize.  85% of college students are active on Facebook, 65% are active on MySpace.  Again, a “no brainer.”

6. Recruiting Boomerangs – How often have you had employees of your firm fly the coup, only to return because the grass was not greener on the other side?  By staying in touch with well respected ex-employees  by inviting them to join a group where they will be exposed to all the great news that is occurring with your firm, you are giving yourself a nice advantage above other firms when the time comes that he or she begins to look for a new job.  Firms like URS & Toll Brothers, among others, each have “Alumni” groups on Linkedin.

7. RFP’s – It’s only a matter of time before builders, agencies and architects will be tweeting RFP’s.

8. Professional Growth – By joining Facebook or LinkedIn groups, or by following specific associations or trainers or presenters on Twitter, you can remain well informed of all of the conferences, seminars, blogs, articles and publications being offered that you find relevant in your career.

9.

10. Ignorance is Bliss.  Do not fall into this trap.  These networks are no longer the wave of the future, they are a mainstay.  As a civil engineering professional, by not jumping on board you will become a relic – and this label is not something you or your firm will want to be labeled as as the demand for talent begins to hit the upswing.

As you can see, I intentionally left a blank space after #9 – what might you suggest to fill in that blank?

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I have spent the last few weeks interviewing the PSMJ Circle of Excellence Class of 2009. Circle of Excellence firms ranked in the top 20 percent of firms participating in PSMJ’s Financial Performance Survey that achieve the best overall performance in 13 benchmarks that measure business operations in terms of profitability, growth, cash flow, overhead control, business development, project performance, and employee satisfaction.

Virtually every executive I have spoken with from this exclusive group of design firms has told me that they have used the economic downturn to improve the overall quality of their staff.  Many super-talented people with very impressive resumes – as well as star students coming out of design schools – are available and obtainable for firms that have the muscle to make it happen.

Are you one of these people that’s going to add value to a firm that is prospering in the face of tough economic times?  There are a number of factors that determine the answer. In general, firms that are looking to upgrade staff try to improve their overall position in specific geographic locations, in services offered, and in markets served.  To upgrade at the management level, firms are looking to hire market and/or thought leaders.  In upgrading staff, firms are looking for people with direct apples-to-apples experience with a specific market or service offering or that bring valuable knowledge on the latest technology.

Here are some examples: If you are a project manager and you are a super client champion in a specific geographic area, research firms that may be interested in expanding their services in your area.  Sell yourself as someone who comes to the firm with a ready-made base of new clients.  If you are a K-12 program manager, look for healthy firms that may want to expand into the K-12 market – your addition to the firm gives them the opportunity to hit the ground running.  What if your expertise is in a market that is currently sluggish like residential construction?  Sell your value-add expertise.  Do you have relationships with zoning boards or permitting authorities?  These are tangible benefits that can elevate the profile of a firm overnight.

For non-management design professionals, sell your direct experience with a specific market or service.  If you design health care facilities, get letters of reference from health care professionals with whom you have worked directly.  Having direct experience using Building Information Modeling (BIM) software like Revit is a huge selling point as more firms work on BIM-designed projects.  If you have recently graduated from design school, sell your facility in new software applications and your ability to train up your peers in these applications.

It’s also helpful to have a relationship with a professional recruiter – even if you end up finding an exciting new job on your own, these people have the experience to serve as a sounding board and alert you to opportunities you didn’t know existed.

If you are good and you have the skills and experience that other firms see as an “upgrade”, you will always be impervious to the ups and downs of the economy.

All the best,

Bruce

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