Are You Doing The Heavy Lifting?

November 4, 2009 at 10:49 pm 2 comments

Babette Burdick
Sales Aerobics for Engineers
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At the 2008 Pack Expo, after a successful presentation, one of my colleagues complemented me and told me I really knew how to do the heavy lifting on a project. I had never heard the phrase before (yes, sometimes it’s like I live under a rock). It’s just the way I do things, and the way the folks I respect go about their business.  After he explained the phrase to me, I thanked him and thought to myself : “Is there any other way to do things?”

I got curious. And being an observer, I started paying attention to Random Episodes Of Heavy Lifting throughout 2009.

I found out there weren’t any. Random acts, that is.

Heavy Lifting is a conscious decision. You Heavy Lifters out there, you know who you are. Some of you own your own companies. Others of you have incredible working relationships across departments within your organization. You may not even be the top dog or the top salesperson or the top achiever. You may not even be a world leader or the captain of the team. You are, however, known as being The Person To Go To: the individual who brings excellence and perspective to the task at hand.

Heavy Lifters are not the same folks as the Hard Workers. Nor are they the same folks as the Savvy Employees. This isn’t about churning and burning or game playing. It pretty much encompasses your  code of personal ethics, which you carry into your work ethics. You either do the work, and do it thoroughly and most excellently, or you don’t do it at all. And you encourage others to join you in doing excellent work. You bring out the best in your collaborators. And you inspire. Because ultimately, when you present, you evangelize because you believe in what you and your team are doing. You plant Possibilities in the minds of others.

Heavy Lifters do not Go Through The Motions. They are not Smiling Joes. Heavy Lifters do not survive because of thin veneers or changing agendas. There is no recipe for Heavy Lifting. You learn by doing. You do so because it’s part of who you are.  And you are not afraid of falling flat on your face, trying.

So who are the Heavy Lifters in your organization? Are they recognized? Are you in a position to recognize them? Do I need to suggest that you recognize them? And incorporate them into your team, if you haven’t already done so?

I’ve had so many extraordinary client discussions in the past few weeks with Owners who are entrepreneurial yet fiscally rooted. They have done the due diligence and heavy lifting to move their organizations out of the economic mire, in a forward direction.

I’m having some wonderful LinkedIn discussions with engineers who have done the heavy lifting necessary to implement change management into their organizations, resulting in new product or service capabilities.  And the potential for creating new revenue streams.

These are the Heavy Lifters. They end up moving mountains, but not alone. They are ordinary folks who become extraordinary simply because they don’t back down in their belief in what they bring to the table on behalf of their organization.  And they have vision – which means they always have their eye NOT on the prize…. but on the horizon.

We are in the midst of creating a new economic business paradigm shift. And perhaps we are making it up, winging it, as we go along. Aren’t most paradigm shifts achieved in this manner?

What can you bring to your organization by shifting your focus to the horizon? Or taking a 50,000 foot eagle’s eye view of your organization? Are you capable of heavy lifting? It shouldn’t be something to shy away from. It’s probably always been your forte. Perhaps you have dumbed it down for various reasons.

Wouldn’t it be so much more comfortable to do what you do naturally?

Are you a Heavy Lifter?

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2 Comments Add your own

  • 1. Mike  |  November 8, 2009 at 6:28 am

    Thanks for the thought-provoking article, Babette. One problem for “Heavy Lifters” is how they are rewarded for their achievements. Because, if the rewards are significant, the “Smiling Joes” will feign to be “Heavy Lifters” but the work will not be done by them! Ah, the eternal problem of rewarding those who truly deserve it!

  • 2. Anthony  |  November 6, 2009 at 10:05 pm

    Great article Babette, inspiring! I am ready to lift….


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