Posts filed under ‘Social Media’

Happy Holidays From CivilEngineeringCentral.com

We would like to take a moment to thank all of those who help make CivilEngineeringCentral.com  successful and relevant!

All Of Our Customers Who Advertise On Our Site
All Of Our 18,900+ Followers On Twitter
All Of Our 23,000+ Facebook Likes

All Of Our 11,300+ LinkedIn Group Members
All Of Our 53,000 Annual Blog Visitors
All Of Our Friends & Family Who Continue To Support Us

HAVE A HAPPY & SAFE HOLIDAY SEASON & MAY ALL OF YOUR HOLIDAY WISHES COME TRUE!

December 21, 2015 at 11:59 am Leave a comment

Attracting & Retaining Talent :: It’s a War Out There

In November of 2013 Carol & I were invited to host a breakout session at the Rusk O’Brien Gido + Partners Growth & Ownership Strategies Conference in Naples, FL.  The Breakout Session that we hosted was titled “Attracting & Retaining Talent :: It’s a War Out There.”  The topic was marketed as follows:

The day of the easy to fill empty seat in a firm is gone, and the ability to keep talent from joining a competitor is more challenging than ever. This breakout discussion will focus on ways of attracting talent and then keeping them from walking out the door with clients and staff. Using their combined experience of over 40 years exclusively within the A/E marketplace, this session will offer you the proven secrets that have helped hundreds of firms navigate difficult employee recruitment and retention waters. The day of the easy to fill empty seat in a firm is gone, and the ability to keep talent from joining a competitor is more challenging than ever. This breakout discussion will focus on ways of attracting talent and then keeping them from walking out the door with clients and staff. Using their combined experience of over 40 years exclusively within the A/E marketplace, this session will offer you the proven secrets that have helped hundreds of firms navigate difficult employee recruitment and retention waters.

Carol & I hosted our breakout session late on a Thursday afternoon, right before happy hour after a long day of sessions, but we were excited to see that our session was overflowing with an interactive group of executives poised for the growth of their respective companies.  Our session dealt with the following topics:

Five Methods To Attract Top Talent

  • Visibility of company and staff in the industry / marketplace
  • Successful, happy and engaged employees
  • Satisfied clients
  • Social media
  • Executive search services (internal and external)

Mastering the Art of the Interview

  • Process
  • Well planned
  • Well communicated
  • Well defined

Selling the Candidate

  • Roll out the red carpet
  • Great listening
  • Personalize the close

Six Methods To Retain Top Talent

  • Develop and implement on-boarding program
  • Allow and encourage feedback at all levels
  • Utilization of talents and skills
  • Making staff feel valued
  • Provide opportunities for training, development and advancement
  • Deliver what was promised: truth and responsibility

It was a jam packed session,  both from seats taken and with information shared.  The feedback that received from those in attendance was all very positive; we only wish we had longer than 45 minutes!

If you are interested in downloading the Power Point Presentation along with the detailed notes please click the following link:

Florida Presentation 11.04.13 

PresentationIf you are interested in further discussing any of these topics please make sure to comment below in our comment section, or feel free to contact Matt Barcus or Carol Metzner at: 

Matt Barcus:  mbarcus@precision-recruiters.com

OR

Carol Metznter:  carol@themetznergroup.com

And one quick side note here ~ if you have it in your budget and are able to attend the 2014

Conferencelogoheader0521

 BE SURE TO DO SO – IT WILL BE WELL WORTH YOUR WHILE!


Matt Barcus
President, Precision Executive Search, Inc
Managing Partner, CivilEngineeringCentral.com
View Matt’s profile & connect with him on LinkedIn

civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion

February 3, 2014 at 3:45 pm 4 comments

Best Civil Engineering Firm Logo Winner Announced

The Best Civil Engineering Firm Logo contest was spawned a few years back when the aggressive onset of social media and when the concept of corporate branding was at the top of every business owner or marketing executive’s “to do” list.  No longer are logo’s seen on just business cards, brochures, and corporate stationary, but they are now subject to the scrutiny of electronic media – be it email signatures, corporate websites, corporate social networking sites like Facebook, LinkedIn, and Twitter, corporate recruiting sites, job boards, etc.  With the amount of exposure companies get these days, the importance of a firm’s logo and how it is incorporated into the cumbersome electronic world for all to see, we felt that a Best Civil Engineering Firm Logo contest was warranted.

In judging the dozens of entries that we received, we looked at a number of different criteria:

A.    Immediate impact
B.    Is it memorable (in a positive way)?
C.    Is it appealing to the eye?
D.    Accuracy in depicting the services of the company
E.    Effectiveness  in depicting the corporate and employment branding initiatives of the company

Taking all the criteria into consideration, without further ado, this year’s winner of CivilEngineeringCentral.com’s Best Civil Engineering Firm Logo is:

With dozens of entries to choose from, there were a few front-runners, but Woolpert ended on top.  This is Woolpert’s first time entering our contest, and with their recent re-design they scored very high on all the criteria. 

“Woolpert is very proud to be the recipient of Civil Engineering Central’s Best Civil Engineering Firm Logo. As we wrapped up our 100th year in business, it is rewarding to see that rigorous efforts to update our logo are being recognized in the industry.” – Jocelyn Hodson,  Woolpert

We would like to thank all of those firms who entered our 3rd Annual “Best Civil Engineering Firm Logo” Contest and we look forward to the next contest at the end of this year!  CONGRATULATIONS WOOLPERT!

civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion

January 11, 2012 at 10:07 pm Leave a comment

ARE YOU HAVING AS MUCH FUN AS THIS GUY?


Matt Barcus
President, Precision Executive Search, Inc
Managing Partner, CivilEngineeringCentral.com
View Matt’s profile & connect with him on LinkedIn

 

As a Search Consultant specializing in the civil engineering profession,  I speak to dozens of civil engineers on a daily basis discussing with them their careers, their employers, their projects, what motivates them, their strengths and weaknesses, their likes and dislikes about their job, their career goals, etc.  When discussing their motivation for exploring new opportunities one thing I hear from time-to-time is how they would like to find an opportunity that is “fun.”    I am sure I just got a few chuckles there as the concept of having fun in one’s career is buried by deadlines, stress, non-stop meetings, overbearing bosses, needy employees, critical clients who are never satisfied, and pressure from outside shareholders who barely know what a civil engineer is…and that’s just the tip of the iceberg!   Everyone’s perception of fun is different, but is there REALLY a way to have fun as a civil engineering consultant?

Well, according to civil engineer and professional career coach Anthony Fasano, PE, civil engineers CAN have fun, and they SHOULD have fun.  Here is what Anthony had to say to me on this very topic:

” It’s amazing when I coach engineers on career growth and development, how many of them think fun and work can’t go together.  My question to them is, why would you want to do something for 40 plus hours a week if it’s not enjoyable?

Many professionals ask, how can I make my career more fun?  First of all, if you are passionate about what you do, you will have a lot of fun.  Another tip I always give engineers is to get out there and network.  Build relationships in your industry through professional societies and other networking groups.  Do it with the goal of building lasting relationships and you will find that your days are much more enjoyable.  Building personal relationships in your industry can greatly increase your level of enjoyment.  Don’t just join these organizations, get involved!

You only get one career, why shouldn’t it be fun?”

So as you ponder your career and some different ways that you can inject some fun into it, take a look at Chris Stone’s Summary below.  Chris is the President of Clark Nexsen, a 90+ year old AE firm based out of Norfolk, VA.    I uncovered Chris’ profile on LinkedIn, and his profile was the inspiration for this blog…check it out:

 LinkedIn Summary
I am a dynamic figure, often seen scaling walls and crushing ice. I have been known to remodel public schools on my lunch breaks, making them more energy efficient. I write award-winning operas, I manage time efficiently.

Using only a hoe and a large glass of water, I once single-handedly defended a small village in the Amazon Basin from a horde of ferocious army ants. I am the subject of numerous documentaries.

When I’m bored, I build large suspension bridges in my yard. I enjoy urban hang gliding. After work, I repair electrical appliances free of charge. I am an abstract artist, a concrete analyst, and a ruthless bookie. Critics worldwide swoon over my original line of corduroy evening wear. I don’t perspire. I am a private citizen, yet I receive fan mail. I have been caller number nine and have won the weekend passes. I bat .400. My deft floral arrangements have earned me fame in international botany circles. Children trust me.

I can hurl tennis rackets at small moving objects with deadly accuracy. I once read Paradise Lost, Moby Dick, and David Copperfield in one day and still had time to refurbish an entire dining room that evening. I know the exact location of every food item in the supermarket. I have performed several covert operations for the CIA. I sleep once a week; when I do sleep, I sleep in a chair. The laws of physics do not apply to me.

I balance, I weave, I dodge, I frolic, and my bills are all paid. I participate in full-contact origami. Years ago I discovered the meaning of life but forgot to write it down. I have made extraordinary four course meals using only a mouli and a toaster oven. I breed prize-winning clams. I have won bullfights in San Juan, cliff-diving competitions in Sri Lanka, and spelling bees at the Kremlin. I have played Hamlet, I have performed open-heart surgery, and I have spoken with Elvis.

Bottom line, I enjoy life and do not take myself too seriously.

Chris’ summary is taken from one of the most quotable texts found on the internet,  Hugh Gallagher’s famous College Application Essay.  Now I’ve never spoken to Chris, but after reading his profile summary on LinkedIn, if he truly looks through his lens on life with that perspective,  I would bet that his career success can been partially attributed to his ability to have fun.  So the question remains,

civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion

May 17, 2011 at 9:01 am 2 comments

Civil Engineering, Recruiting and Friends

By Carol A. Metzner
President, The Metzner Group, LLC and
Managing Partner, A/E/P Central, LLC home of CivilEngineeringCentral.com

View Carol’s profile & connect with her on LinkedIn

This past weekend, a recruiting colleague- and friend, Rick Farquar passed away. With more than 25 years of executive search as owner of Environmental Transportation Consultants, Rick was a big guy who really loved civil engineering and recruiting. He touched many lives over the years. No doubt that his clients and candidates (many who had become friends of his) will miss him. He cared about everyone with whom he came into contact.

People also got to know him by his comments on LinkedIn Groups. And, reading group postings, his loss is felt by many he never met. We connect in this world of social media and have established professional relationships and friendships with colleagues we may never meet in person. Not meeting in person makes these relationships no less important than those with colleagues who sit in the office next to us.

Recruiting is a profession that is much more than a business. If done correctly, it involves understanding client needs, culture and personalities and trying to make the best match with a candidate. Those of us who love our jobs understand that we are dealing with people’s lives. We try to get to know our clients and candidates and, many become long time friends. Rick did this well. He will be missed.

civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion

November 15, 2010 at 6:40 pm 3 comments

Civil Engineering 2.0 – How Do You Measure Up?


Matt Barcus
President, Precision Executive Search, Inc
Managing Partner, CivilEngineeringCentral.com

View Matt’s profile & connect with him on LinkedIn

At the risk of beating a dead horse, I wanted to discuss the topic of the utilization of social networking and Web 2.0 tools when it comes to the civil engineering industry.  We have discussed this topic on a number of occasions not only here within our blog, but on our LinkedIn discussion board…but from what I have seen out there, the conversation is worth continuing.

Chances are, if you are reading this blog it is as a result of learning about it via Twitter, Facebook, or LinkedIn, so I get it that you get it. But the question remains, does your company or your employer or those associations you are a member of get it?

With the modern era of the internet beginning in the early 90’s, it was greeted with excitement and skepticism.  As many organizations jumped on the bandwagon, many sat back and waited…and waited…and waited.  As we sit here now, approaching the year 2011, if you don’t have a website you lack credibility.  Eventually most folks caught on to this concept and it is very rare to find a company that does not have a website.   As web 2.0 technologies mature, how much longer can your company afford to sit on its laurels before it’s too late?

Failure of civil engineering organizations to embrace social networking tools will  not have a crippling  impact on the way they do business, but it will impact them in some way, shape, or form. I’ve taken the liberty to do some exploring on the internet of some great examples of how organizations within and surrounding the civil engineering community are taking advantage of web 2.0 tools.  Let’s take a look:

PUBLIC ENTITIES

Washington Department of Transportation:

Texas Department of Transportation:

  • Facebook – with over 2600 followers of TxDot’s Facebook page they are able to advertise open civil engineering and construction jobs, discuss politics, traffic congestion and post videos and photos of events that effect transportation across the state
  • Twitter – each TxDOT District has their own Twitter account as a tool to share information with employees, vendors, residents, and the travelers.
  • YouTube – dozens of videos showing how concrete barriers save lives, what the statewide long range plan looks like, and proposed highway concept plans, just to name a few.
  • Podcasts – weekly podcasts are produced and posted on their site on a wide variety of topics

PRIVATE CONSULTING

Ulteig:

  • LinkedIn – to help promote the company and advertise civil engineering job openings
  • Facebook – to promote press releases regarding employee promotions, company awards, project wins, etc. They also are able to post videos that specifically relate to their company – like their spot on the CBS Evening News.
  • Twitter – to promote company news
  • YouTube – Ulteig has their own company YouTube Channel

Pennoni

  • Facebook  & Twitter– used as a marketing tool promoting news articles, press releases, promotions, and video featuring Pennoni and Pennoni employees
  • YouTube – Used as an avenue to post all news video relating to Pennoni projects or associates
  • LinkedIn– Used again as an avenue for free PR, but also provides an avenue for other LI members to learn more about the folks within their organization.  They also have their own group where current Pennoni employees can network, collaborate, and share ideas!

ASSOCIATIONS
 

NSPE

  • Facebook – used as an avenue to promote upcoming events, to share photos from events, to promote membership and share informative videos.
  • Twitter – used to share jobs from their job board, to promote upcoming events, and to share interesting and relevant articles
  • YouTube – Interviews with NSPE members and engineers discussing the relevant issues and topics that NSPE members want to know about.
  • LinkedIn – used as a way to further develop their  NSPE brand and as an avenue for discussion of relevant topics among group members.

SAME

  • Facebook – Used to promote news items, events, membership drives, etc.
  • Twitter – Same as Facebook, also able to retweet news worthy items from the industry or from other local SAME chapter Twitter accounts.
  • Blog – SAME’s “Bricks & Clicks” blog is yet another communication tool used as a potential discussion outlet for any newsworthy items relating to members
  • LinkedIn – A great recruiting and networking tool that has over 4000 members!

Social networking tools are beyond the infancy stage.  They are fantastic tools that are used for branding, recruiting, collaborating, SEO, advertising, promoting, marketing and communicating,  and failure to recognize and act may leave you a step behind.  If you can, take a team approach to implementing these tools with your organization; involve Marketing, Human Resources, and Technical Professionals…and most importantly, come up with a plan and stick to it.  There are plenty of civil engineering organizations who had the right intentions, but have dropped the ball, tarnishing the validity of their internet presence and their ability to effectively use web 2.0 technology. If you are going to make the committment, do it right!

Don’t miss the boat folks, resistance is futile.

civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion

October 5, 2010 at 8:50 pm 3 comments

A/E Firms: Social Media Guidelines & Online Identity Theft

By Carol A. Metzner
President, The Metzner Group, LLC and
Managing Partner, A/E/P Central, LLC home of CivilEngineeringCentral.com

View Carol’s profile & connect with her on LinkedIn

Ryan Link, AICP, wrote a smart article for the CivilEngineeringCentral.com summer issue. In his article: Social Networking Isn’t Just for Fun Anymore: How Emerging Media Is Changing The Way We Market and Do Business, Ryan offers interesting insights into the A/E industry’s past and future relationship with social networking. Please read and offer your thoughts!

According to a CE News survey, “most professionals use the Internet to perform their job. Specifically, 77 percent use the Internet to attend online education activities, 86 percent follow-up on articles they read, 98 percent research engineering-related topics, and 87 percent search for information about industry trends.” Yet, even with these high percentage stats, many architectural and civil engineering firms as well as industry related associations are just now writing social media policies and guidelines.

Firms and industry associations appear unable to identify which departments are responsible for handling the companies’ social media outlets. Should marketing teams oversee social media outlets? Should the human resources divisions? Social media such as LinkedIn, Twitter and Facebook help brand your firms’/associations’ identity. As Ryan discusses in his article, it is potentially an important and cost effective outreach of marketing efforts, among many other outreach items. One thing is for sure, if an A/E firm/association does not take control of its social media identity and set guidelines for itself and its employees then individual employees will set their own guidelines.  Guidelines set by individual employees may not be consistent with the firms own objectives or guidelines.

Let me offer some examples:

A national A/E firm has a group on LinkedIn created by and managed by an ex-employee. The individual worked for the company for less than 3 years and stole the employers identity! Having your firm’s identity on LinkedIn hijacked in this manner can lead to a plethora of undesirable results. I am aware that several national industry associations did not pay attention to social media only to find their online identities hijacked by architects and civil engineers who started and ran their own national association group in that associations name. A/E firms and associations who do not police the social networking forums run the risk that their online identity may be misused or worse used for nefarious purposes. When your firm’s identity is used on a social media site such use is an extension of your firm. You need to be very careful regarding who is authorized to set the standard – that defines your brand.

Most of us Google our names to see how we are portrayed in the online world. We need to do the same thing with our corporate identity.  Remember that a third party’s first impression of your firm may be based on information found on Google and on many of the social networking sites.  We want to be sure that the first impression is a good one. The Internet and social media outlets are here to stay.

Ryan suggests in his article, five questions firms/associations should consider before entering the world of emerging media.  I recommend that you consider your answers to those five questions and to share those questions and answers with your management/marketing/human resources team. Help your firm take control of their image!Bookmark and Share


civil engineering jobs :: civil engineering resumes :: civil engineering blog :: civil engineering discussion

July 7, 2010 at 9:08 am Leave a comment


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